Collection: forever 52

Established in 2008 and originating in the United Arab Emirates, Daily Life Forever52 has expanded its reach to over 40 countries worldwide.

The brand gained immediate recognition with its launch in India in 2018, filling a gap in the market for a professional makeup brand that offers exceptional value and innovative branding. Bridal artists across India embraced Forever52, becoming brand ambassadors and testifying to its effectiveness. Today, Forever52 is a household name among bridal artists and makeup students in India—affectionately known and loved simply as Forever52.

Our mission is to make women feel confidently beautiful. We are dedicated to creating makeup that enhances natural beauty without any side effects. Our commitment to quality is reflected in the rigorous testing of our products, conducted in Germany, France, Italy, Korea, Taiwan, and the PRC before release. Globally, Daily Life Forever52 continues to bring smiles to the faces of our customers.

Despite our worldwide presence, we remain steadfast in our mission to craft makeup that celebrates and accentuates natural beauty—without compromise. Recognized as a must-have in every woman’s vanity, our biggest markets include the Middle East, India, North Africa, Russia, and various European countries.

Join us on the journey to confident beauty with Daily Life Forever52.

Our Mission and Vision

At Daily Life Forever52, we strive to formulate better ideas and bring about a revolution that makes make-up not just a tool of beautification but also an element that infuses a new energy and confidence in every soul that comes in contact with our products. We always aim to come up with such revolutionizing products that can help you in becoming everything you want to be, reflecting your true potential and at the same time keep your skin healthy naturally.

With a focus to make all make-up products from the professional world easily available and accessible to common women around the world, we put our best efforts in manufacturing the best ever cosmetics to cater all make-up requirements and fulfil all purposes. We want to constantly evolve and include the latest fashion cycles and trends, effectively manage distribution networks for better investments, synergize with industry’s key players for increased business and develop rewarding customer relationships and give our customers the best cosmetic choices.